Fill out your information

Open the following URL to create a business page on Facebook:

Once there, you’ll choose one of the following six categories for your page:

  1. Local business or place
  2. Company, organization, or institution
  3. Brand or product
  4. Artist, band, or public figure
  5. Entertainment
  6. Cause or community

Following the category selection, the next setup screen will ask for a descriptive sentence or two about your page, a URL, a Facebook page URL, and a profile picture. If you’ve selected a local business, you’ll also have the ability to select category tags to further define what your store sells.

About your page – You get 155 characters to describe your page. This description appears prominently near the top of your Facebook page on both desktop and mobile. Be as descriptive and helpful as possible.

URL – The web address for your store, company, or brand.

Facebook URL / username – You may have the option to choose a custom vanity URL for your page, i.e.

Profile picture – Upload a main profile picture/icon for your page. This photo will appear as your icon every time you comment on a post or publish in a news feed. Square dimensions are best. Facebook will force rectangular photos to be cropped to squares.

Profile pictures should be at least 180 pixels wide by 180 pixels tall.

Add a timeline cover

The cover photo appears across the top of your page and is a key way to get your message across to your viewers about your business and what you have to offer.

The dimensions for your cover image should be a minimum of 851 pixels wide by 315 pixels tall. 

Once you have created your cover image, upload it to your page by clicking on the “Add a Cover” button.

Fill out your profile

Click on Settings in the top menu bar on your page, then click Page Info.

page info facebook


Publish a post

Add content to your page by publishing a post—a status update, a link, a photo, a video, an event, or a milestone. New, fresh content on your page will make it look all the more enticing once new visitors come over to check it out.

Keep in mind that visual content does exceedingly well on Facebook.

Facebook posts with photos receive 37 percent more engagement than those without photos.

Invite your Facebook friends

Facebook has a built-in feature to tell your Facebook friends about your page. Click on the Build Audience link in the top right corner of your page, and choose Invite Friends from the dropdown.

You can then pick and choose which friends you’d like to invite, and you can drill down into specific sections of friends, filtered by location, school, lists, and recent interactions.

Once invited, your friends will receive a direct message with an invitation to your page. You won’t have a chance to edit the message they receive.

Promote your Facebook page in your email signature

Add your facebook url to your your email signature.








Every facebook fan page has to be created through a personal profile.  To access your page you login to your personal profile, click “account”, “use facebook as page”.  While you are in this mode everything you put on your facebook, comment on other pages etc comes up as your business name.  Anyone who is a fan of your page cannot access any of your personal profile information, in fact they wont even know who owns the business page (unless you want them to).

A business page is different to a personal profile in that you won’t  be able to view the profile information of any other users, for example, business accounts can’t be used to add friends, send messages etc.

As a Page admin, you can update your connections by using the publisher located on your Wall tab at the top of the Page. You will be able to update your status, ask a question, post photos, share a link, or record/upload a Video. These posts will appear in the News Feed, on people’s home pages who have already “Liked” your Page as well as your Page’s wall for any people who are visiting.  If someone comments on, or likes, your Page post the comment or like will be visible to that follower’s friends.  A good way to encourage this is to ask questions, encourage comments, keep your page updated.  Of course, the more Facebook fans your page has, the larger the number of people who will see your message.

Additionally, you’re able to send updates, which will appear in the ‘other’ folder in their messages, to the people who have “Liked” your Page. When viewing your Page manager, click ‘Edit Page’ under the Page you’d like to use to send an update. Then, select the ‘Marketing’ tab on the left side of the page, and click ‘Send an Update.’ These updates can be sent to all people connected to your Page, of targeted to certain types of people connected to your Page.

All Page admins have the option to suggest their Page to friends by selecting the “Suggest to Friends” link. Selected friends may begin to see suggestions for your Page in the right-column as they navigate around Facebook.  This will be sent to your friends from your personal profile.

Once you have set up a Page within your profile, you may add other admins to help you manage this Page. People who choose to connect to your Page won’t be able to see that you are the Page admin or have any access to your personal account.

There’s no question that the more Facebook fans you can get for your Facebook business page, the more exposure you’ll have and the more successful your Facebook marketing efforts will be. Those who follow Facebook Fan pages may be referred to as “fans”

Once your Facebook Fan page has 25 fans (people who have clicked the “Like” button on the top of your fan page) you can get a custom URL e.g.

There are several ways to get fans for your Facebook Fan page. Here are just a few ideas:

  1. Invite your existing Facebook friends to like your page (“suggest to friends” link), and hopefully they, in turn, will get others to also like your page and become fans.

  2. Include a Facebook badge or link to your Facebook Fan page on your website/blog and in any email newsletters you send out.

  3. Include a link to “Like” your Facebook Fan page in your email signature.

  4. You can advertise with Facebook ads encouraging people to “Like” your Fan page. In line with that, you can consider offering incentives for people to become your Facebook fans, such as discounts, free downloads, etc.

  5. Include your Facebook Fan page URL on your business cards, brochures and stationery. Again, best if you’ve already created a custom URL for your Facebook Fan page (have at least 25 fans).


Go to, select the page you want to create a custom URL for and enter the desired username.  Once its accepted click confirm.

You can now shorten this to e.g.

You should print this on any marketing, business cards, email signatures etc.


If you have fewer than 200 Facebook fans, you can easily change the name of your Facebook Page in the Edit Settings area. However, if you have more than 200 fans, there are a few more steps you need to take in order to change the name of your Facebook Page.

Step 1: Go in to edit settings and from there, under Page Info, “click edit” next to name.

Step 2: When you click edit, you’ll see something that says, “Request Change” as you can see pictured in step #2 above. When you click on request change, the box pictured below pops up and gives you information regarding the guidelines for changing the name of your Page.

Step 3: When you click that little box at the bottom that says, “I understand the formatting guidelines for my Page’s new name,” you’ll then go to a page where you’ll enter information about your current Page name and what you want it changed to. From there, there’s a dropdown where you can select an option that indicates why you want to change your Page’s name.

If you’ve done this more than once, you’ll most likely be unable to change the name of your Facebook Page again. However, if you’ve never changed your Page’s name, you have a good chance of getting it approved. It may take awhile.


It’s now Easier to Administer Promotions on Facebook

Here’s what Page administrators need to know:

Facebook removed the requirement that promotions on Facebook only be administered through apps

Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:

Collect entries by having users post on the Page or comment/like a Page post

Collect entries by having users message the Page

Utilize likes as a voting mechanism

As before, however, businesses cannot administer promotions on personal Timelines.

Accurate tagging is required in promotions

In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in.

So, for instance:

It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize

It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize


The new facebook page timelines are rolling out now.  Heres the information on what you need to do.

Change our timeline cover

The profile photo is the same size but is now moved up into the timeline cover and the title of your page and category is now displayed in the bottom of your timeline cover. The like and share buttons are now on the bottom of your timeline cover which may cover graphics on your cover.  If your business name is on your timeline cover its a good idea to remove it as it will always appear there with the overlay.

Adjust Your Category

If you haven’t done so already, make sure your page category reflects what you do as it is much more prominent in the new design. Go to Edit Page, then Update Page Info to check your Page category.

Choose your 3 most important apps

The Apps section can now be found in two places, under the More button below the timeline cover and on the left sidebar. Your most important App should be first and then your next 2 best Apps should be listed next. The tab cover photos are now displayed down the left of your page.