Fill out your information
Open the following URL to create a business page on Facebook:
Once there, you’ll choose one of the following six categories for your page:
- Local business or place
- Company, organization, or institution
- Brand or product
- Artist, band, or public figure
- Cause or community
Following the category selection, the next setup screen will ask for a descriptive sentence or two about your page, a URL, a Facebook page URL, and a profile picture. If you’ve selected a local business, you’ll also have the ability to select category tags to further define what your store sells.
About your page – You get 155 characters to describe your page. This description appears prominently near the top of your Facebook page on both desktop and mobile. Be as descriptive and helpful as possible.
URL – The web address for your store, company, or brand.
Facebook URL / username – You may have the option to choose a custom vanity URL for your page, i.e. facebook.com/yourbrandname.
Profile picture – Upload a main profile picture/icon for your page. This photo will appear as your icon every time you comment on a post or publish in a news feed. Square dimensions are best. Facebook will force rectangular photos to be cropped to squares.
Profile pictures should be at least 180 pixels wide by 180 pixels tall.
Add a timeline cover
The cover photo appears across the top of your page and is a key way to get your message across to your viewers about your business and what you have to offer.
The dimensions for your cover image should be a minimum of 851 pixels wide by 315 pixels tall.
Once you have created your cover image, upload it to your page by clicking on the “Add a Cover” button.
Fill out your profile
Click on Settings in the top menu bar on your page, then click Page Info.
Publish a post
Add content to your page by publishing a post—a status update, a link, a photo, a video, an event, or a milestone. New, fresh content on your page will make it look all the more enticing once new visitors come over to check it out.
Keep in mind that visual content does exceedingly well on Facebook.
Facebook posts with photos receive 37 percent more engagement than those without photos.
Invite your Facebook friends
Facebook has a built-in feature to tell your Facebook friends about your page. Click on the Build Audience link in the top right corner of your page, and choose Invite Friends from the dropdown.
You can then pick and choose which friends you’d like to invite, and you can drill down into specific sections of friends, filtered by location, school, lists, and recent interactions.
Once invited, your friends will receive a direct message with an invitation to your page. You won’t have a chance to edit the message they receive.
Promote your Facebook page in your email signature
Add your facebook url to your your email signature.