It’s now Easier to Administer Promotions on Facebook

Here’s what Page administrators need to know:

Facebook removed the requirement that promotions on Facebook only be administered through apps

Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:

Collect entries by having users post on the Page or comment/like a Page post

Collect entries by having users message the Page

Utilize likes as a voting mechanism

As before, however, businesses cannot administer promotions on personal Timelines.

Accurate tagging is required in promotions

In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in.

So, for instance:

It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize

It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize

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